We are Pet-Fi A showcase film created by Pet-Fi to introduce our audience to who we are and where we are going, with the modern pet-owner in mind.

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Pups of Instagram An introduction to the pet-parents behind some of London's best known Instagram pups. At a recent event hosted by Pet-Fi we spoke with the creative forces and lucky pet-parents running the accounts for Marcel Le Corgi, Maya the Sausage, Tuna the Long Dog, Arne Jacobsen, Tuna Melts My Heart, Coco the French and Dolly Rocks. Watch the full portraits here on Pet-Fi and subscribe to Pet-Fi to get news and updates from our ambassadors and about upcoming influencer events.

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Dolly Rocks 2! Dolly Rocks is a Maltese with style. And so is her pup-mum Maddie who occasionally coordinates her outfits to match her fluffy friend. The joy of being a portable dog in a big dog-friendly city is they get to discover the best that London has to offer from cashmere to shopping and Selfridges. @dollyrocks2 was started when Maddie was a bit bored at work and started posting pictures of Dolly. Fortunately they now work from home and Maddie's life has changed drastically as the result of her 3 kilo companion. Images courtesy of Maddie and Dolly

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Wales meets France - Marcel Le Corgi Marcel Le Corgi, @marcel.lecorgi, is a long-haired or "fluffy" Pembroke Welsh Corgi who resides with his pet-parents Aurelie and Pierre. Boasting a very full passport, Marcel has been traveling extensively discovering the best dog-friendly destinations in the UK, France and the continent. Sharing a mutual love of photography, Aurelie has a great muse. Marcel has a cheeky disposition and seems to smile every time someone takes his picture. Pet-Fi is lucky to have him as our ambassador and look forward to sharing more of his adventures with you. Images courtesy of Aurelie Four

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A short story about a long dog Luna is affectionately known by her Instagram handle Tuna the Long Dog, @tunathelongdog. Eline started taking pictures of Luna, a standard long-haired Dachshund when she was in university as a way to escape for a brief while from her studies and be creative. Marlowe, another Dachshund, is a new addition to the family and they are inseparable companions. Eline draws inspiration from her audience and from having a diva dog with attitude. Images courtesy of Eline

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Double the Dachshund - Twice the Love First there was Maya and then came Peanut. Natasha started her Instagram account, @mayathesausage, and quickly discovered that when you mix Hedgehogs with a Silver Dapple Dachshund and rescue a miniature Dachshund you have the perfect recipe for tons of fun prickly photos! Natasha never expected that her instagram account would launch her dogs into stardom, they even get recognized by strangers when at the puppy-park! Still images courtesy of Natasha, Maya and Peanut.

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Coco the Frenchie Coco is a very demure French Bulldog who loves wearing hats and has a dedicated fan base. Coco, who hails from the now defunct pet department at Harrods can frequently been seen around the town discovering Dog-Friendly London. She has been a source of inspiration for Deborah, who started posting pictures on Instagram, @cocothefrenchie1 to share with her family, of which Coco is an integral part. Images courtesy of Deborah and Coco

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Arne Jacobsen - @arnedoodle Arne is a Shichon who currently lives in London with his parents April and Joe. April shares her story and inspiration behind Arne's instagram account @arnedoodle and discovering the dog-friendly side of London. We will be following Arne, April and Joe on their adventures as they relocate to Los Angeles. Arne is a big dog trapped in a little body. But his size didn't stop him from trying to take on a Minion, sadly the minion won. We are working on a rematch for later next year. Images courtesy of April and Arne

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Chef Michael Reid on Cooking for Dogs Michael Reid is the Executive Chef at M restaurants in London. Mike took time off from filming the pilot of our new series "Dogs Dinners" to talk with us about his background working in some of Britain's top restaurants and his own dog back in Australia, a Labradoodle named Calvin. Calvin is a lucky dog whose gets home made dog-treats including peanut butter and bacon cookies which Mike prepared for our ambassadors on the day. As both a pet-parent and chef Mike is pleased that more restaurants now welcome four-legged diners.

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Dine with your Dog at M Pet-Fi invited our ambassadors to take part in a great day out in central London for a masterclass and dog-friendly brunch at M Restaurant Victoria. Executive Chef Michael Reid kept his audience well amused and well fed! The event will take place again on the 3rd of December.

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Miss Darcy and Dog Friendly Chelsea Chelsea resident May and Miss Darcy, the cockapoo with an international blog following Miss Darcy’s Adventures, share their address book of shops, delis and restaurants that are as welcoming to dogs as they are to their owners. Their short list of local favorites in the Borough of Kensington and Chelsea include Daunt Books, The Shop at Bluebird, The Henry Root, Lucio's and Le Pascalou.

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Yoga, doga and chilling in South London Tania Brown, yoga teacher and brand ambassador for lululemon, explains how she and her dog Ziggy share an approach to relaxation, his take on yoga and the dog-friendly paradise of her retreats in Devon.

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Country dog, city dog The corgi; loyal, intelligent and undeniably adorable, is sadly in decline. Rachel Oates, pet photographer and owner of Winny sings the praises of the breed and its adaptability, whether you live the country life or in the middle of the city.

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May on Miss Darcy's Adventures Chelsea resident May and Miss Darcy, the cockapoo with an international following discusses her blog Miss Darcy’s Adventures. When May realized her own Facebook account was becoming all about Darcy, she gave her a voice and her stories are now read in over 114 countries. May wanted a dog because she wanted responsibility, and her companionship with Miss Darcy opened her eyes to just how dog-friendly Britain is.

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Bruno the Dashchund With over 80K followers on instagram, Bruno the Mini Dachshund is a destroyer of boxes and lover of beaches and a Pet-Fi favourite. Here his owner Lindsay tells us the story of his social media success and huge appeal.

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Marcel Le Corguide and Aurelie Marcel le Corgi is a traveller and instagram favorite, with stamps in his pet-passport from France, England, Belgium, Scotland…Marcel is a well-travelled dog. We caught up with his owner Aurelie and asked her to introduce her famous dog to the Pet- Fi community.

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Marcel in Mayfair We sent our travel guru Aurelie and her famous sidekick Marcel to Flemings hotel in Mayfair, London. Aurelie loved the friendly welcome and the fact that dogs are allowed in the breakfast room. Marcel loved the treats, the attention and proximity to Green Park.

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Alan Whitehead “Ob-la-di, ob-la-da… life goes on” – you remember the song, now meet the man who hit the drums for Marmalade when their cover of Paul McCartney’s song went to number one in the UK in 1968. Alan Whitehead has since retired from the drumming world, and runs Chubby Lama management along with Sasi Langford. This is the wonderful story of how he found his answers in life, and the close bond he has formed with the energetic Chubby, his Tibetan terrier

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Imogen Levenson Imogen Levenson, known for her work with the BBC on their program Ladykillers, is a pest controller from North London. Pudding became part of the Levenson family unexpectedly; Ember, a Border Terrier, says Imogen, ‘was a bargain’ – a third child/dog pay-off.

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Jon Moulton and Clemmie on the beauty of Guernsey and the trials of pet travel Jon Moulton holds his well-travelled “Coodle”, a collie-poodle cross, Clemmie in high regard. ‘She asks, I give,’ he says. Jon is a venture capitalist, founder of Better Capital and chairman of Aurigny Airlines, one of the few airlines to allow dogs in the cabin. Jon, who lives in dog-friendly Guernsey, explains why the island’s walks and wildlife is perfect for dogs and their owners.

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ALOFT HOTEL LONDON Our intrepid dachshund checks out the Aloft Hotel, a pet-welcoming hotel right next to London’s ExCel centre, and minutes away London City Airport, Canary Wharf and the O2 Arena. Lofty rooms, a pool and spa and great bar will keep the humans happy, too.

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Just Barking Co-owner of Just Barking and dog grooming expert Martin Jakubowski reveals how his background in fine art ushered him into dog grooming, what it’s like working in the industry and useful tips for anyone thinking of taking up the profession themselves.

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David Cuffe A family practice David Cuffe of David Cuffe & Associates veterinary clinic says he’s a lucky man. He does the job he loves; he’s lucky to have wonderful clients and wonderful staff. And his clients feel lucky too, “they care for your animal as if it were their own,’ says one. David and his team are based in Abbeville Road in south London.

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Hanson of London Hanson of London is a dog-friendly leather aesthetics designer for canine companions who enjoy bespoke fashion, guaranteeing that your dog will be the most stylish pooch in the park. They craft hand-tailored collars for your canine companions in a range of colours, carefully fitted and made to your dog’s exacting standards.

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Dog Therapy

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Milestone Hotel London Four legs good, two legs good To the Milestone Hotel in Kensington, being pet-friendly means treating their four-legged guests the same as their two-legged ones. “No request is too large and no detail too small” is their motto, and the pet concierge makes sure that this applies to every dog that comes through the doors.

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Lord Holmes of Richmond Black lab Lottie is the first guide dog ever in the House of Lords, and has changed owner Chris Holmes’ life. “Getting around with a cane or a dog is like the difference between crawling and flying,” he says and talks to Pet-Fi about how Lottie guides his daily routine, in or away from the Lords.

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Frances Strachan Frances Strachan, founder of London music and comedy club The Hideaway, tells us how her dogs fit into her routine of working late into the night and rising late in the morning. They spend their days together, working and playing hard, a relationship they all love and benefit greatly from.

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