We are Pet-Fi A showcase film created by Pet-Fi to introduce our audience to who we are and where we are going, with the modern pet-owner in mind.

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Pups of Instagram An introduction to the pet-parents behind some of London's best known Instagram pups. At a recent event hosted by Pet-Fi we spoke with the creative forces and lucky pet-parents running the accounts for Marcel Le Corgi, Maya the Sausage, Tuna the Long Dog, Arne Jacobsen, Tuna Melts My Heart, Coco the French and Dolly Rocks. Watch the full portraits here on Pet-Fi and subscribe to Pet-Fi to get news and updates from our ambassadors and about upcoming influencer events.

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Yoga, doga and chilling in South London Tania Brown, yoga teacher and brand ambassador for lululemon, explains how she and her dog Ziggy share an approach to relaxation, his take on yoga and the dog-friendly paradise of her retreats in Devon.

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Corgis on the critical list Despite holding the accolade of the Queen’s favourite breed, the corgi has seen a dramatic decline in popularity in recent years. Caroline Kisco, Secretary of the Kennel Club, explains her concerns for the healthy survival of these wonderful dogs.

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Courtney on Tuna the instagram sensation Courtney was going to adopt a pug and name it Asparagus, but then she met Tuna, the Chiwennie of the comic overbite. Tuna, a cross between a dachshund and a chihuahua, has 2 million dedicated followers on instagram and twitter and he brightens many a day with his escapades. Images courtesy of Tuna and Aurelie Four

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Kimchi and Perian on Dog-welcoming Toronto Our ambassador Perian and her fluffy Welsh Pembroke corgis Dudley and Kimchi share their insider tips on where to find dog-friendly places to eat, drink and shop in Toronto. From favourite parks to doggy gelato at Lick It, Toronto has a growing number of welcoming establishments.

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Country dog, city dog The corgi; loyal, intelligent and undeniably adorable, is sadly in decline. Rachel Oates, pet photographer and owner of Winny sings the praises of the breed and its adaptability, whether you live the country life or in the middle of the city.

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A Balming Influence We love the balms that Canadian menswear designer Allan Glanfield has come up with. After seeing his bulldog Frankie suffer from dry nose issues in the chilly Toronto weather, Glanfield created a line of quality healing ointments aimed solely at dogs, featuring a nose moisturiser, a paw protector, and a general first-aid ointment, all of which use pure natural ingredients. This promo video, featuring Allan and Frankie in full flow, gets his message across nicely

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Just Barking Co-owner of Just Barking and dog grooming expert Martin Jakubowski reveals how his background in fine art ushered him into dog grooming, what it’s like working in the industry and useful tips for anyone thinking of taking up the profession themselves.

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David Cuffe A family practice David Cuffe of David Cuffe & Associates veterinary clinic says he’s a lucky man. He does the job he loves; he’s lucky to have wonderful clients and wonderful staff. And his clients feel lucky too, “they care for your animal as if it were their own,’ says one. David and his team are based in Abbeville Road in south London.

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