We tell stories from around the world to create a contemporary dog-centric cultural destination featuring influencers, artists, style icons and charities. Pet-fi is curated by experts to offer our community exceptional dog-welcoming experiences from travel and design to care and welfare.
We handpick the brands that you’ll want to engage with, news of exciting new products, pet-friendly establishments, tips for travel - all with an eye to the amusing, the compelling and the wonderfully luxurious.
Our ethos is quality over quantity. We actively support and promote accredited programmes for animal welfare and conservation worldwide as well as businesses with sustainable practices and ethically sourced.